The main reason for creating explainer videos is to attract potential customers to watch it and buy your products or services. But getting your explainer videos in front of prospective customers is easier said than done. It requires work. While you can share your videos on social media to harness prospects who hang out there, it’s not the most effective way to increase conversions. What will increase your explainer videos conversions is organic traffic. Organic traffic comes from search engines. That’s why you need to optimize your videos for search engines to get those conversions. The next question then is, what are the reasons for optimizing your explainer videos for search engines? Check the reasons below:
Videos (explainer videos) top the list when it comes to the most consumed content
The rate at which people are watching movies is astounding. According to a recent survey by Google, about 50 million people visit YouTube every day. And a staggering 5 billion videos are watched each day. So, if you think that producing explainer videos won’t cut it, think again. With that number of people on YouTube, your video will end up being viewed more than once.
However, with numerous videos on YouTube, your explainer videos may just get drowned even if you crafted them professionally. The only way to get good search engine rankings and create awareness for your explainer videos is to optimize them for search engines. How? By including the most searched keywords in the video’s title, tags, and description.
Optimize your explainer videos to expand your outreach
Optimizing your explainer videos can help you reach a wider audience. When you include keywords that are searched the most, many people from every nook and cranny of the world will be able to see your videos, and they might like, comment and subscribe to your channel if they like them. You can later turn these prospective buyers into paying customers.
Optimizing your explainer videos can massively increase your ROI
You must know that an explainer video is an investment. And optimizing it for search engines can bring a huge return on that investment. This is because a recent report by Invodo stated that 52% of consumers said that they are more likely to buy a product or service if they watch a video.
You’ll be regarded as key player in the industry if your explainer videos go viral
When a video goes viral, the owner of the video gets the credit and, in turn, gets massive followers. The owner instantly becomes a figurehead and being a figurehead comes with many perks. It’s through optimization that your video can be seen by the population, who will then share it throughout out the internet to gain popularity.
— Rightly Digital (@RightlyDigital) 5 de julio de 2017